Dear Ella Lane Family,

It’s with a full and grateful heart that I share that Ella Lane is closing its doors. This is not a goodbye I ever imagined writing, but as life has shifted and my passions have deepened, I feel it’s the right time to turn the page and embrace the next chapter.

When I started Ella Lane, it was born from a simple dream—to bring women beautiful, comfortable, and versatile clothing that made them feel confident and seen. What I didn’t know then was how much you would give back to me. Each order, message, and connection became part of a story I’ll carry forever. Together, we built more than a boutique; we built a community of women who uplift and inspire one another, and for that, I will always be profoundly thankful.

Life has grown in beautiful and unexpected ways. As a mom of three and owner of Michelle Mae, the brand many of you have come to know and love, my days are joyfully full. My passion for Michelle Mae has blossomed beyond what I could have dreamed, and it’s calling for my full focus. Michelle Mae isn’t just about fashion—it’s about creating comfortable, classy, inclusive designs that empower women and partnering with other boutique owners to build something extraordinary together. This mission to support other women entrepreneurs has my whole heart, and I’m excited to continue growing it with you by my side.

In making this decision, I’ve realized that my family, my team, and this community deserve the best version of me. To honor them—and myself—I’m choosing to focus my energy where I can make the most meaningful impact, and where I can continue to grow both personally and professionally. Closing Ella Lane is not the end; it’s a new beginning.

To my amazing Ella Lane customers: thank you for trusting me, for cheering me on, and for being a part of this journey. To my family, my team, and the community that surrounds me: your love and encouragement have carried me through, and I hope this next chapter makes you as proud as I am grateful.

Though Ella Lane is closing, my commitment to serving, supporting, and empowering women remains stronger than ever. I’ll still be here—sharing my heart and my work through Michelle Mae, and I hope you’ll continue to follow along on this journey.

From the bottom of my heart, thank you for every moment, every kind word, and every ounce of support. I’m truly blessed, and I look forward to what’s ahead—for all of us.

With so much love and gratitude,
Ashley