Mommy Retailing Book


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When military life gives you lemons (or orders), make lemonade (or build a brand).

Written by Lakesha Cole, mom, Marine spouse and shop owner of She Swank Too, this beginner's guide brings Lakesha's earnest approach and genuine love for boutique retail and her unwavering grit and determination to build a brand and business despite the frequent moves and career pitfalls associated with the military lifestyle.

Being a mom is a full-time job, and starting a business is no easy task. Lakesha is here to teach you how she did both, between drop-off and pick-up, as a mom of three, while moving back and forth across the country and overseas.

If you've ever considered opening a boutique but don't know where to start, "Mommy Retailing: A Mom's Guide to Starting A Boutique" is perfect for you. This book is packed with practical solutions on balancing work time and mom time and actionable tips about all the aspects of starting your own retail store. Details business planning and day-to-day operations on running a boutique, how to fund your business, where and how to source merchandise, branding, and marketing, how to pick a location, planning a grand opening and how to use your business to give back and create goodwill in the community.
About the Author
A business woman, entrepreneur, mother and Marine Corps spouse, Lakesha is the 2014 Armed Forces Insurance Military Spouse of the Year® for her entrepreneurial prowess, volunteer efforts, personal sacrifice and her efforts to support the military community. Lakesha is on a mission to help military spouses discover their why and live a purposeful life through entrepreneurship. She is the Founder of Milspousepreneur, an organization founded to cultivate a learn-by-doing business experience for military spouse entrepreneurs living abroad by providing workable business solutions through leadership, live events, education, advocacy, and networking support. Lakesha is also the CEO and shop owner of She Swank Too, a curated shop for girls located in Jacksonville, NC. Her dream to reality of owning a boutique started as an idea six years ago while sitting in her tiny apartment, unemployed with a 3-year-old, a deployed spouse and all of her family 2,000+ miles away. Today the She Swank Too brand has traveled to customers in all 50 states and five countries. As The Milspouse Retail Coach, Lakesha coaches military spouse retailers to be more confident, more competitive and more profitable. Lakesha has a Bachelor of Arts degree in Journalism from North Carolina A&T State University; and Associates of Applied Science in Retail Marketing from Parsons The New School for Design. Lakesha and her family are currently stationed at Marine Corps Base Camp Lejeune in Jacksonville, NC.